Keyword tracker from domain setup to daily reporting

Choose the location and device for the results you want to measure. Country and state settings provide broader geographic context. Team and higher plans add city and ZIP tracking for work that depends on a specific local market. Keep desktop and mobile observations distinct when comparing changes.

Add competitor domains when your plan includes competitor tracking. Team, Agency, and Enterprise support up to 5 competitors per project, using the same ranking columns so the comparison stays consistent. Choose domains that compete for the searches in your project. Use the settings to keep that comparison relevant as your campaign focus changes.

The daily run checks Google positions through the top 100 for your tracked contexts. Read the keyword, location, device, position, change, and ranking URL together. An outside-top-100 result describes the checked depth. It does not establish that a page is absent from every Google result.

The same row includes SERP features and AI visibility. Feature presence shows whether Google displays a map pack, featured snippet, People Also Ask, video, shopping, or AI Overview. Ownership identifies which features include your site. The SERP tracker explains those fields.

For keywords selected for AI checks, SearchTracking turns the term into a question about that topic. It records AI Overview citation status, brand mentions in ChatGPT and Perplexity, mention position, and competitors named instead. AI answers vary between runs. Monthly AI check allowances are separate from daily Google keyword limits. Each recorded answer from a source uses an AI check, including an answer without your brand. A day without a check is different from a lost mention.

Set a position threshold to receive an alert when a keyword falls past it. AI alerts flag when a recorded mention or citation disappears. Email alerts and a daily digest support regular review. Slack alerts are included on Team and higher plans.

Open the affected row before deciding on a response. Compare position, URL, search features, and AI observations with their own histories. Use classic visibility share to review estimated click share across the keyword set and AI mention share to review recorded brand appearances. Add chart notes for work such as a site migration. The AI visibility tool explains why mention trends need context.

Choose the project data you want to share through scheduled PDF reports or a live link report. CSV export supports spreadsheet analysis. Keep location, device, and the type of observation visible when explaining a change, so readers understand what the result measures.

Every plan includes unlimited seats. Assign owner, editor, or viewer roles according to each colleague's responsibilities. Agency and Enterprise add client viewer logins, API access, and white-label reports with your logo, colors, and domain. Review rank tracking software to choose the plan that matches your project count, tracking allowance, and reporting needs.