Local rank tracker for the places you serve
Search results change with location. SearchTracking checks Google positions for the country, state, city or ZIP you select, so your review reflects the market a business serves. Follow local keywords, see map pack presence and compare location groups alongside desktop and mobile results. City and ZIP tracking are included on Team and above. Bring location context into daily tracking before deciding which pages need attention.
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| City | Desktop | Mobile |
|---|---|---|
| New York, NY | 6 | 7 |
| Los Angeles, CA | 11 | 9 |
| Chicago, IL | 9 | 12 |
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Local SEO rank tracker by country state city and ZIP
Choose a location when setting up keyword tracking. A country view supports a broad market review. State settings narrow the geographic context. City and ZIP settings focus tracking on the areas relevant to a local business or service team. Keep those settings consistent when reading movement, so a location change does not get mistaken for a ranking change.
Country and state tracking suit broader campaigns. Team adds city and ZIP tracking when the account needs a closer local view. The result describes the configured location and device. It does not mean every person in that area sees an identical search page, since individual search experiences can differ.
- Country
- United States
- State
- IL
- City
- Chicago, IL
- ZIP
- 60614
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Map pack tracking alongside organic positions
The map pack is a separate part of a local search result. SearchTracking records SERP features for tracked keywords, including map pack presence and whether your business appears there. Keep that information beside the organic position to see which part of the page contributes to the account's visibility.
A stable organic position can sit beside a change in map pack presence. Treat those as distinct observations when reviewing the account. Check the keyword's location and ranking URL, then inspect the surrounding search features before choosing the next action. The serp tracker explains how feature tracking adds context to position numbers.
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Multi location rank tracking for brand teams
Organize location keywords with tags and groups so a regional review does not require a new spreadsheet. A brand team can group the phrases tied to a branch, service area or location page. Use projects to keep domains separate and tags to make the active keyword set easier for colleagues to inspect.
Review location groups individually before drawing a portfolio conclusion. A movement affecting a city page may need different work from a change across the whole domain. Notes on the chart help connect the review to events such as a site migration. For agencies managing separate client domains, the agency rank tracker adds portfolio organization, client access and reporting.
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Local ranking alerts by device and market
Desktop and mobile results can differ within the same city. Compare the devices with the keyword and location held consistent, then review the ranking URLs and features. Tracking both desktop and mobile uses two keyword entries. Add device coverage where it informs a decision, and account for those entries when choosing tracking capacity.
Email alerts flag keywords crossing a ranking threshold or a recorded AI mention disappearing. Team and above also include Slack alerts. Use a daily digest to bring local movements into the team's review routine. The mobile rank tracker explains how a widening device gap helps identify queries that need closer attention.
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Local search visibility with AI and Search Console context
Google positions and AI answer visibility sit beside the same tracked keyword list. AI checks record whether Google AI Overviews cite the domain and whether ChatGPT or Perplexity name the brand, including the mention position. A recorded AI answer is evidence from that run. Answers vary, and a location setting does not make an AI response a complete measure of local demand.
Connect Google Search Console to bring clicks, impressions and CTR next to tracked positions. Use those measures to investigate which location pages receive search attention and which keywords need tracking. The seo ranking report software page explains how the imported metrics fit the ranking review. Keep AI check allowances separate from the daily Google keyword allowance.
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City and ZIP rank tracking on Team and above
Team includes 300 keywords tracked daily, 200 AI answer checks per month and 10 projects. It adds city and ZIP tracking, Slack alerts and up to 5 competitors per project. Team costs 129 USD/mo or 64 USD/mo billed yearly, with an annual charge of 768 USD. Unlimited seats let local managers and the central SEO team read the same account.
Agency and Enterprise also include city and ZIP tracking. Choose a plan around the number of keyword, location and device combinations you track, plus the reporting and access features you need. Compare the allowances in rank tracking tools. Keep the priority local queries covered before expanding the list into additional markets.
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Local rank tracker questions
Which locations can I use for tracking?
SearchTracking supports country, state, city and ZIP settings. City and ZIP tracking are included on Team, Agency and Enterprise.
Does the tracker show the map pack?
Yes. SERP feature tracking records map pack presence and whether your business appears there, alongside the tracked organic position.
Can a brand organize several service areas?
Yes. Use tags and groups for location keyword sets, and projects for separate domains. Review each area's configured location and device before comparing movement.
Do desktop and mobile use separate keyword entries?
Yes. Tracking a keyword on desktop and mobile counts as two keywords. Include the location and device coverage you need when estimating plan capacity.
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Check rankings in your local market
Enter a domain and the keywords that matter to the area you serve. Use the demo to check rankings with no card required. Choose Team or above for daily city and ZIP tracking, then organize your locations into a review your colleagues can follow.